Monday 25 July 2016

Still a vital supply!

Do you remember the weekly ummm “talent show” on the then Trinidad and Tobago Television (TTT) channel? It was called “Scouting for Talent” and it was hosted by the late Holly Betaudier. Yes that one! Where the audience prize was “Crix, crix and more crix!” People flew up on stage pelting cuff and ample bosoms pushing you out of the way to collect this vital supply.

Crix and anything...truly. But some classics bring back sweet memories.

Biscuit and tea - which must be eaten with a teaspoon  - this was breakfast for me




The Bermudez Biscuit Company was founded by Venezuelan brothers Jose Rafael and Jose Angel Bermudez, who migrated to Port of Spain, Trinidad. Jose Rafael travelled to Paris for the 1900 World Fair, where he stumbled upon an innovative wood burning biscuit oven. He returned to Trinidad with the contraption and set about with his brother to produce "salt biscuits". The rest is history. This little cracker has been around for almost 90 years since.
Plain ole crix and butter - a snack at any time of the day and as a youngster, easy to prepare!

Crix and cheese - that's if there was cheese left in the house after making macaroni pie for Sunday's magnificent lunch



Then there was the coveted Crix tin. My grandmother guarded this thing as it was used to store all kinds of precious items. It was a valuable container for boiling Christmas ham too. 




There was an ad in 1973 that promoted crix as part of the Trini lifestyle. Now, crix crackers are sold on Amazon for US $5.62 + $5.49 shipping! No joke, on Amazon.



1973 crix ad

That's right, crix on Amazon!
There was even a Crix Street Food Festival which was the promotion and marketing platform of the Bermudez Biscuit Company hosted for a gala launch of the evolution of the Crix brand with the slogan “Crix Makes It Better” in 2014.




3 comments:

  1. Great post! Love the back story! I remember my granny boiling ham in the crix tin too! Brings back some good memories

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  2. Oh gorsh! I remember eating biscuit and tea for breakfast as a child. Good times yes.

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  3. Its sad Brmudex can't ship something as simple as as crix to North America and Europe. I live in the USA and we get lots of Jamaican crackers. Come on Bemudez, get your act together you'll make a fortune!

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